PERFORMANCE, FOR LIFE'S SAKE
Pedal Pedal Pedal is a non-profit organization intent on a developing a human-powered society by growing leaders and participants through holistic cycling programs, programs integrating education and cycling, and competitive cycling development.
We will collaborate to pass funded mandates through state and federal legislation requiring bicycle curricula in PK-12 based on physical, neurological and social health research showing cycling and outdoor play benefit developing youth.
Our programs will enhance physical education, while installing a pedagogy incorporating bicycles and bicycle games that develop: language, math, history, science, cooperation, communication, leadership, and advocacy. Educator and Leader certifications will also be developed through our scientifically informed programming.
We will continue our North American and International Junior Development Program and hold it up as the "Shiny Object" for youth to follow as one possible cycling pathway. Pedal Pedal Pedal is about building pathways that nurture and retain cyclists throughout their lives.
It is our strongest belief that quality of life shapes how we live together, and influences how well society functions. Those that can afford to contribute time, material, or wealth to our communities, must choose wisely to assure the greatest good. We feel that it is up to us to create safe places for youth to explore self-development and healthy fun in our neighborhoods and this is our contribution to the greater good - JOIN US!
PEDAL PEDAL PEDAL
HUMAN POWERED SOCIETY
PROBLEM
Declining Physical, Neurological & Social Health in Youth &
Young Adults
Fewer People Using
Cycling & Low-Carbon
Mobility Solutions
Throughout Society
Decreased Athletic Youth
Development & Adult
Participation Beyond
School Years
KEY PARTNERS
Benefactors
'Like Acting'
Non-Profits & Clubs
Aligned on Mission
School Districts, Teachers & Local Governments &
Labor Organizations
State & Federal Legislative & Executive Branches
BENEFITS
Kids Love Exploration, Play & Freedom of Bike
Satisfaction of Improved
Cohort Relations & Study
Performance Among Kids
Competitors Evolve To
Compete At National Team, Olympic, or Professional
Level
Increased Awareness
Informs Meaningful Collegiate, Trade & Professional Interests
channels
Pre-K-6, Middle &
High Schools
College & Trade Schools
Extracurricular Athletic
Development &
Community Organizations
Print Editorial & Digital
Social Media
(Responsibly Directed)
SOLUTION
Bicycle Inclusive
PreK-Collegiate
Pedagogy & Curricula
Social Innovation
Programs Around Mobility
& Accessibility
Develop Multiple Cycling
Pathways Supporting
Creativity, Innovation &
Adaptive Society
Kids Look Up To Kids
Leadership & Mentorship
Social Responsibility
KEY METRICS
Demonstrate Improved
Mental, Physical & Social
Health
Measurable Academic
Improvement
Communication Fluency & Engagement With Peers, Parents & Teachers
BENEFICIAEY SEGMENTS
Youth
Health & Wellness
Social Engagement
Adaptive Intelligence
Parents
Engaged Curious Youth & Leadership Insights
Employers
(Through Curious, Creative, Innovative and Adaptive Young
People into Workforce)
Collegiate & Trade
Schools
(Through Curious, Creative, Innovative and Adaptive Young People Seeking Life Training)
Competitive Cyclists & Development Programs
Community Clubs
National, Olympic & European Competition Opportunities
Health Care & Related
Industries
(Through Improved Health & Active
Lifestyles Focused on Wellbeing)
UNIQUE VALUE PROPOSITIONS
Youth Mental, Physical & Social Health & Wellness
Improvement
Cross Curriculum
Integration &
Comprehension Through
Cohort Education
Youth Leadership, Agency & Executive Function
Improvement
Youth Engagement In Policy & Community
Infrastructure Development
Transparent & Accessible
Athletic Development
UN Sustainable
Development Goal Action
& Awareness
PreK > Collegiate
Inclusive & Accessible
Pathways For Neural-Divergent &
Persons With Disabilities
COST STRUCTURE
Legislative Proposal
Development, Writing & Lobbying Institutional & Government Support
Educational Programming& Curricula Development,Writing, Testing & Certification
National, Regional &
European Junior/U23 Race
Team
Youth Outreach PreK-Collegiate
Community Club Teams
Media Production &
Oversight Of Collecting, Editing & Publishing (Camera & Production Rentals)
FUNDING & REVENUE STREAMS
Gifts
Generous Benefactor
Contributions
Subscriptions
Curriculum Programming,
Educator/Leadership
Certification & Currency
Sales
Course Material & Supplies
Publishing
Infrastructure
Development & Mobility
Advocates
(Social Innovation Program)
Meet The Team
Bradley Thordarson
CEO / Founder
Founding-parent, coach and DS of Boost CycleSport, has lead athletes at almost every national stage and road race, but also, National Championships in Cyclocross, Track, and Road disciplines. Getting his start in corporate development working for Mike Malone and the McCaw brothers, Bradley has worked the last 30 years as an international award winning production designer and creative director in film, television, brand-advertising and architecture. He believes a story can be told by every cyclist that will help change the world, and Pedal Pedal Pedal wants to facilitate the telling.
Joe Holmes
Chief of Athlete Development
Director/Coach Joe Holmes who's developed juniors to world championships, as well as world tour contracts. He's directed the USAC Junior National Team, LUX-Sideshow, Hagens-Berman and other Women's and Men's Pro outfits, while coaching several elite athletes to World Tour and World Championships.
Sean Wilson, PhD
Chief of Science & Education
Sean Wilson, PhD, Professor, Lawrence D. Longo MD Center for Perinatal Biology, Loma Linda University, School of Medicine, and co-founder of GS Andiamo and Team California Juniors/U23 Development. Sean is also an experienced coach and former professional cyclist with son's of his own that came through his program, and a co-developer of our Flat Velodrome Program that inspired and coexists with our Bike Games Pedal) gogical Syllabus.
David M. Huntsman Esq.
Chief Counsel
David Huntsman Esq. is a gentleman that has his pulse on the American racing scene, and, abundant experience negotiating and advising rider travel, training and competition - yup, David too has a very talented son racing! Plus, he has his own exquisite experience of living and traveling abroad. Besides serving on the Board of Directors for Los Angeles Velodrome Racing Association and the Southern California-Nevada Cycling Association, he's currently exploring EU rider visas, as well as scheming some fantastic journeys for Pedal Pedal Pedal riders to explore wherever they may find themselves (legally of course!).